AK branding

Mainly for the purpose of a branded CV and Cover Letter with recognition value and some snazzy business cards, I designed a ‘pure and simple’ logo containing my initials. 

The abstract, geometric shapes represent the analytical and technical part of my profession – while 3D and motion graphics have a lot to do with art and design they can be very technical when it comes to tools and scripting.

The hot pink counterbalances the classic straight lines and rather technical appearance of the logo, bringing out the creative side of my job.